Data Protection & Privacy

ee777 Privacy Policy
How We Collect, Use, and Protect Your Personal Data

At ee777, protecting the privacy and personal data of our players is a responsibility we take seriously. This Privacy Policy explains exactly what personal information we collect from players across Pakistan — from Karachi to Lahore to Islamabad and every city in between — how that information is used, who it may be shared with, how long we hold it, and what rights you have over it. This Policy applies to all users of ee777.biz and all associated services.

Effective: 1 January 2026 Last Updated: 1 January 2026 12 Sections
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Your Data Is Safe with ee777
We apply 256-bit SSL encryption, strict access controls, and data minimisation principles across every part of the ee777 platform.
No data sold to third parties
PKR transactions protected
Full player data rights
JazzCash & EasyPaisa data secured

Six Core Principles Behind ee777's Privacy Approach

Before reading the full policy, here is a plain-English summary of what Pakistani players can count on when it comes to how ee777 handles personal data.

Data Minimisation

ee777 collects only the personal data that is strictly necessary to provide the services you use. We do not collect data speculatively or hold information beyond the period required for its original purpose.

No Data Selling

ee777 does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your information is not a product. We share it only where operationally necessary or legally required.

Strong Encryption

All personal and financial data transmitted between your device and ee777 servers is protected by 256-bit SSL encryption. Your JazzCash, EasyPaisa, and USDT transaction data is handled with the same encryption standards as international banking platforms.

Your Rights Are Real

You have genuine, enforceable rights over your personal data held by ee777, including rights of access, correction, deletion, and restriction. We respond to all data subject requests within a reasonable timeframe and without unnecessary barriers.

Defined Retention Periods

ee777 maintains clear data retention schedules. Personal data is not held indefinitely. Once the purpose for which it was collected has been fulfilled and the applicable legal retention period has expired, data is securely deleted or anonymised.

Marketing Choice

Promotional communications from ee777 are always opt-in or easy to opt out of. If you choose not to receive marketing emails or SMS messages, your preference will be respected immediately. Players who have self-excluded receive no promotional communications whatsoever.


1

Who We Are and How to Contact Us

ee777 ("we", "our", "us") operates the online gaming platform accessible at ee777.biz. ee777 is the data controller responsible for the personal data of all registered Players and website visitors. For all privacy-related queries, data subject requests, or concerns about how your information is handled, you may contact us at:

Email: [email protected]
Support Hours: 24 hours per day, 7 days per week
Response Commitment: All formal data subject requests will be acknowledged within 72 hours of receipt.

Scope: This Privacy Policy applies to all personal data collected through ee777.biz, any mobile-optimised version of the platform, and any communications (email, SMS, live chat) exchanged between Players and ee777. It covers all registered Players and unregistered website visitors alike.
2

Personal Data We Collect

ee777 collects the following categories of personal data from Players and website visitors, collected only to the extent necessary for the purposes described in Section 4:

2.1 Identity Data

Full legal name, date of birth, gender, and national identity number (CNIC for Pakistani players) where provided as part of KYC verification procedures.

2.2 Contact Data

Email address, Pakistani mobile number, and any correspondence you send to ee777 via live chat, email, or support ticket systems.

2.3 Account Data

Username, account registration date, login history (timestamps, device type, IP address), session duration records, and account preference settings.

2.4 Financial Data

Deposit and withdrawal records, transaction timestamps, payment method identifiers (last four digits of bank account, JazzCash or EasyPaisa mobile number, USDT wallet address prefix), and transaction amounts in PKR or equivalent cryptocurrency value.

2.5 Gaming Activity Data

Betting history, game session records, wagering amounts, game preferences, bonus claims and wagering progress, and responsible gaming tool settings (deposit limits, self-exclusion status, session timer preferences).

2.6 Technical Data

IP address, device type and model, operating system and version, browser type and version, screen resolution, referring URL, and pages visited within ee777.biz. This data is collected automatically via server logs and, where consented to, via cookies and analytics tools.

2.7 Communications Data

Records of communications between you and ee777 support staff, including live chat transcripts, email correspondence, and support ticket history, retained for quality assurance and dispute resolution purposes.

What We Do Not Collect: ee777 does not collect full payment card numbers, CVV codes, full bank account numbers, or any biometric data. We do not collect your CNIC number unless specifically required for KYC verification of a withdrawal request.
3

How We Collect Your Personal Data

ee777 collects personal data through the following channels:

  • Direct Provision by You: When you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, set up responsible gaming controls, or otherwise interact directly with the Platform.
  • Automated Technical Collection: Through server logs, cookies, session tracking technologies, and analytics tools that record technical interactions with the Platform as you browse and use it. See Section 7 for full cookie details.
  • Payment Processors: We receive transaction confirmation data from payment processing partners, including JazzCash, EasyPaisa, HBL, UBL, SadaPay, and USDT network processors, limited to the information necessary to confirm and reconcile your deposits and withdrawals.
  • Identity Verification Partners: Where KYC verification is required, we may use licensed third-party identity verification service providers who return a verified/not-verified status and may retain verification records in accordance with their own regulatory obligations.
  • Anti-Fraud Systems: Risk management and fraud detection systems may generate derived data about your account activity based on pattern analysis of transaction and gameplay data.
4

Purposes for Processing and Legal Basis

ee777 processes your personal data only for defined, legitimate purposes. The table below sets out the principal purposes, the data categories used, and the legal basis for each processing activity:

Purpose Data Categories Legal Basis
Account registration and management Identity, Contact, Account Contract performance
Processing deposits and withdrawals Financial, Identity Contract performance
KYC and age verification Identity, Financial Legal obligation
Fraud detection and anti-money laundering All categories Legal obligation / Legitimate interest
Customer support and dispute resolution Identity, Communications, Gaming Contract performance / Legitimate interest
Responsible gaming tools and monitoring Gaming, Account, Financial Legal obligation / Legitimate interest
Platform security and technical operations Technical, Account Legitimate interest
Marketing communications (opted-in) Contact, Gaming preferences Consent
Analytics and platform improvement Technical, Gaming (anonymised) Legitimate interest
Regulatory reporting and compliance Identity, Financial, Account Legal obligation
5

Third-Party Sharing and Disclosure

ee777 does not sell, rent, or commercially share your personal data with third parties. We disclose personal data to third parties only in the following limited, controlled circumstances:

5.1 Service Providers

We share necessary data with licensed service providers who assist in operating the ee777 platform, including payment processors (JazzCash, EasyPaisa service partners), KYC verification providers, fraud detection services, cloud hosting providers, and customer support platform operators. All such providers are contractually bound to process data only as instructed by ee777 and to maintain appropriate security standards.

5.2 Game Providers

Game software providers who supply casino and betting games available on ee777 may receive anonymised or pseudonymised game session data as part of normal technical operations. These providers do not receive data that identifies you personally unless specifically required for account-level features such as jackpot claim verification.

5.3 Legal and Regulatory Disclosure

ee777 will disclose personal data to competent authorities, regulatory bodies, or law enforcement agencies where required to do so by applicable law, court order, or regulatory direction. This includes mandatory reporting under anti-money laundering and counter-terrorism financing obligations applicable to licensed gaming operators.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of ee777's business, personal data held by ee777 may be transferred to the acquiring entity, provided that the acquiring entity agrees to honour the privacy protections described in this Policy.

No Marketing Data Sales: Under no circumstances does ee777 sell, rent, or provide your contact information, gaming behaviour, or financial data to advertisers, data brokers, or any other third party for commercial marketing purposes. Your data is not a revenue source.
6

Payment Data and Financial Information

Financial transactions on ee777 — whether via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or USDT TRC20 — are processed through secure, licensed payment processing infrastructure. ee777 does not store complete payment credentials on its own servers.

JazzCash and EasyPaisa transactions are processed through the respective network operator APIs using tokenised references. ee777 retains only the mobile number associated with the payment method, the transaction reference number, the PKR amount, and the transaction timestamp for internal accounting and dispute resolution purposes.

For cryptocurrency (USDT TRC20) transactions, ee777 retains the partial wallet address prefix (first and last six characters), the USDT amount, the PKR equivalent at the time of processing, and the blockchain transaction hash. Full wallet addresses are not stored in plain text in player-accessible account records.

Payment Security: All financial data flows between the ee777 platform and payment processors are transmitted exclusively over encrypted channels. No payment data is transmitted via email, SMS, or any unencrypted communication channel. If you ever receive a request for payment credentials via these channels, treat it as fraudulent and report it to [email protected] immediately.
7

Cookies and Tracking Technologies

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit ee777.biz. They enable the Platform to recognise your browser, remember your preferences, maintain your login session, and collect anonymised usage data that helps us improve the Platform.

7.2 Types of Cookies Used by ee777

  • Strictly Necessary Cookies: Required for core Platform functionality, including maintaining your login session, preventing cross-site request forgery, and ensuring secure financial transactions. These cannot be disabled without breaking core Platform features.
  • Preference Cookies: Remember your language settings, display preferences, and responsible gaming control configurations so you do not need to re-enter them each visit.
  • Analytics Cookies: Collect anonymised data about how visitors use ee777.biz — which pages are visited most frequently, how long sessions last, and what technical errors occur. This data does not identify individual users.
  • Security Cookies: Used by fraud detection and account security systems to identify unusual patterns of Platform access that may indicate unauthorised account access or automated bot activity.

7.3 Cookie Management

You can manage non-essential cookie preferences through your browser settings. Most modern browsers allow you to refuse all cookies, accept cookies from specific sites only, or delete all cookies after each session. Note that disabling strictly necessary cookies will prevent you from logging into your ee777 account or completing financial transactions.

8

Data Security Measures

ee777 implements a multi-layered security architecture to protect personal data from unauthorised access, disclosure, alteration, or destruction. Our security measures include:

  • 256-Bit SSL/TLS Encryption: All data transmitted between your device and ee777 servers is encrypted using industry-standard TLS 1.3 protocols. The padlock symbol in your browser confirms an active encrypted connection at all times.
  • Encrypted Data Storage: Sensitive personal data stored in ee777 databases is encrypted at rest using AES-256 encryption. Encryption keys are stored separately from encrypted data and are subject to regular rotation.
  • Access Controls: Access to personal data is restricted to ee777 staff who require it to perform their job functions. All staff access is logged, and permissions are reviewed regularly. No staff member has unrestricted access to all data categories simultaneously.
  • Password Security: Player passwords are stored using a one-way cryptographic hashing algorithm with a unique salt per user. ee777 staff cannot view or recover your plain-text password under any circumstances.
  • Two-Factor Authentication: Players who enable 2FA on their ee777 accounts add an additional layer of security requiring possession of their registered mobile device in addition to knowing their password.
  • Regular Security Audits: The ee777 platform undergoes regular independent security assessments to identify and remediate potential vulnerabilities before they can be exploited.
Breach Response: In the event of a personal data breach that poses a risk to Player rights and interests, ee777 will notify affected Players and relevant regulatory authorities within the timeframes required by applicable data protection law.
9

Data Retention Periods

ee777 does not retain personal data for longer than is necessary for the purposes for which it was collected, subject to the minimum retention periods required by applicable regulatory obligations. The following retention schedule applies:

Data Category Retention Period Basis
Account registration data Duration of account + 5 years Regulatory / Legal obligation
Transaction and financial records 7 years from transaction date Anti-money laundering obligation
KYC verification documents 5 years from last account activity Legal obligation
Gaming activity records 5 years from account closure Regulatory / Dispute resolution
Customer support communications 3 years from last communication Legitimate interest / Dispute resolution
Marketing communication preferences Until withdrawal of consent + 1 year Consent
Anonymous analytics data 24 months (rolling) Legitimate interest
Self-exclusion records Minimum 5 years from exclusion date Responsible gaming / Legal obligation

Upon expiry of the applicable retention period, personal data will be securely deleted from ee777 systems or, where deletion is technically impractical (for example, within encrypted backup archives), rendered permanently inaccessible and scheduled for deletion on the next routine backup cycle.

10

Your Data Rights

Players and website visitors have the following rights in relation to personal data held by ee777. To exercise any of these rights, submit a written request to [email protected] with sufficient information to verify your identity.

Right of Access

Request a copy of all personal data that ee777 holds about you, along with information about how it is used and with whom it has been shared.

Right to Rectification

Request correction of any inaccurate or incomplete personal data held by ee777. You can update basic account details directly from your ee777 account settings.

Right to Erasure

Request deletion of your personal data where it is no longer necessary for the purpose it was collected and where no overriding legal obligation requires its continued retention.

Right to Restriction

Request that processing of your personal data be temporarily restricted while a dispute about accuracy or lawfulness is being resolved.

Right to Portability

Request a copy of personal data you provided to ee777 in a structured, machine-readable format for transfer to another service provider.

Right to Object

Object to processing of your personal data based on legitimate interest, including profiling for marketing purposes. Objections to marketing will be actioned immediately.

Response Timeframe: ee777 will respond to all data subject requests within 30 calendar days of receipt. Where a request is complex or involves a large volume of data, this period may be extended by a further 60 days with prior written notification. All responses will be provided free of charge for the first request per calendar year.
11

Children and Minors Under 21

21+ Platform: ee777 is strictly an adults-only platform. Access to all ee777 services is prohibited for any person under the age of 21. This is a non-negotiable policy that is actively enforced through mandatory age verification.

ee777 does not knowingly collect personal data from any person under 21 years of age. If ee777 becomes aware that personal data has been provided by or collected from a person under 21, that data will be immediately and permanently deleted, the associated account will be suspended, and all funds in the account will be handled in accordance with the applicable regulatory requirements.

If you are a parent or guardian and believe that a person under 21 in your care has registered an account on ee777, please contact us immediately at [email protected]. We treat all such notifications as a priority and will act without delay to suspend the account and remove all associated data.

ee777 also provides parental control tools. If you are concerned about a minor accessing online gaming platforms, we recommend using your device's built-in parental controls, your internet service provider's content filtering tools, or dedicated parental control software to restrict access to online gaming websites.

12

Policy Updates and Contact Information

12.1 Policy Changes

ee777 reserves the right to update this Privacy Policy at any time to reflect changes in how we handle personal data, changes to applicable law, or changes to our services. Material changes will be communicated to registered Players via email notification to the address on file and/or via a prominent notice on ee777.biz prior to the changes taking effect.

The "Last Updated" date at the top of this document indicates when the Policy was most recently revised. We encourage Players to review this Policy periodically to stay informed about how their data is handled. Continued use of the ee777 platform following notification of changes constitutes acceptance of the revised Policy.

12.2 Contacting ee777 About Privacy

For all privacy-related enquiries, requests to exercise your data rights, concerns about how your data has been handled, or to report a suspected data breach involving your ee777 account, please contact our support team:

Email: [email protected]
Subject Line: "Privacy Policy Enquiry" or "Data Subject Request"
Support Hours: 24 hours per day, 7 days per week

Effective Date: This Privacy Policy is effective as of 1 January 2026. Players who registered prior to this date and who continue to use ee777 Services following publication of this Policy are deemed to have accepted its terms. Historical versions of this Policy are available upon written request.

Questions About Your Privacy on ee777?

Our support team is available around the clock to address any questions about your personal data, your rights, or how ee777 handles your information.

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